News

An Australian test of counterfeit alloy wheels has exposed potentially lethal manufacturing flaws which could cause them to crack and fail in normal driving conditions. The tests have revealed significant defects in the form of pores and cavities that can be seen with the naked eye. Laboratory testing of the fake imports was a follow-up …

LABORATORY TESTING OF COUNTERFEIT ALLOY WHEELS EXPOSES POTENTIALLY LETHAL FLAWS Read More »

  1. ENGINEERED TO WORK TOGETHER Every part of your car is engineered to work together with the parts around it. They are tested rigorously to meet high quality, safety and performance standards. Genuine parts are made or selected by the vehicle’s maker and tested thoroughly as an integral component of the vehicle. They ensure …

FIVE REASONS TO GO GENUINE Read More »

A campaign that cuts to the heart of the genuine issue When it comes to potentially life-saving equipment, price should not be the only factor in a decision. The Volkswagen magazine campaign “Which Would You Buy” poses a choice between bargain and more expensive options for items where the line between safety and danger is …

WHICH WOULD YOU CHOOSE? Read More »

The Honda Cog commercial is one of the most popular advertisements ever made. In this clever sequel, Honda Canada asks what happens if you substitute non-genuine parts in the famous Rube Goldberg machine constructed using parts from a Honda.

Mercedes-Benz engaged their brand protection unit to test a genuine, and a non-genuine tie rod. Tie rods are a vital part of the steering mechanism, connecting the action of the steering wheel with the movement of the wheels that guide the car. While non-genuine parts could fit and perform part of the role, we see …

MERCEDES TESTS FAKE TIE-RODS Read More »

Motor racing sees vehicles pushed to their limits. The best drivers are the ones who are able to walk along the ragged edge, maintaining control at the brink of a vehicles performance envelope. This balancing act of control and chaos comes with the risks to match. Safety equipment is paramount in motorsport and thanks to …

RACER BEWARE: GUIDE TO SPOTTING MOTORSPORT SAFETY FAKES Read More »

If you’ve ever suffered through a restless night’s sleep, spare a thought for Tommy Caldwell and Kevin Jorgeson. Early in 2015 these intrepid (some might say insane) thrill-seekers became the first people to ‘free climb’ the rock formation known as The Dawn Wall, on the south-east face of El Capitan, a 900-metre vertical slab of …

HANG IN THERE – GENUINE IS BEST AT 900 METRES Read More »

Irvin Gordon, already the long-time holder of the Guinness World Record for ‘Highest Mileage Vehicle’, has sailed through the five million kilometre mark, crediting the use of genuine parts and regular authorised servicing as key to his 50-year old Volvo’s outstanding reliability and durability. Mr Gordon, a retired science teacher from Long Island, New York, …

FIVE MILLION KILOMETRES AND 50 YEARS WITH GENUINE PARTS Read More »

Australia’s Automotive Industry Repair professionals gathered in Sydney last week to map the industry’s future. One of the key speakers was David McCarthy, senior manager of public relations, product and corporate communications at Mercedes-Benz Australia Pacific. In his speech, Mr McCarthy articulated Mercedes-Benz’s “passion” about the use of genuine parts, with safety as the prime …

M-B REAFFIRMS ITS FIERCE SUPPORT FOR GENUINE PARTS Read More »