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Month: July 2016

Honda genuine parts campaign

FOREIGN OBJECTS

Queenslanders might understand this better than anyone else The car is an eco-system. Every part works together with those around it. Everything is in balance. Introducing a foreign object, even with good intentions, can produce devastating results. Leo Burnett Melbourne created a campaign for Honda illustrating this insight: “Throughout history certain countries have intentionally introduced …

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COUNTERFEIT COMBAT

Dangerous parts penetrate the Pentagon Military aircraft may represent the ultimate in design and technology – complex machines operating in environments where performance at the limit of physics under enemy fire is pre-requisite. Despite their awesome might and position at the centre of the world’s most secure organisations, military aircraft appear to be as susceptible …

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Fake wrist watches

WATCH OUT FOR FAKES

Cars aren’t the only victims of high level mechanical fakery. With 343,000 followers on Instagram the ‘horological batman’ @FakeWatchBusta spends his days scrutinising the wrists of athletes, musicians and celebrities. True to his Instagram handle, the anonymous watch enthusiast is a practised expert at spotting the difference between the real deal and even the agonisingly …

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Volkswagen Genuine Parts advertisement

A CAMPAIGN IN PIECES

You car’s service plan is about to expire, and a simple white mailing box lands on your doorstep. It includes a medium-size jigsaw puzzle and a brief letter inviting you to complete the picture. Intrigued, you start to put the pieces together without realising a surprise ending awaits. Engaging a car or bike owner’s mind …

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