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Month: September 2016

The Cog by Honda

THE COG – GENUINE VS NON GENUINE

The Honda Cog commercial is one of the most popular advertisements ever made. In this clever sequel, Honda Canada asks what happens if you substitute non-genuine parts in the famous Rube Goldberg machine constructed using parts from a Honda.

Rock climber helping the other up a cliff in a dramatic setting

HANG IN THERE – GENUINE IS BEST AT 900 METRES

If you’ve ever suffered through a restless night’s sleep, spare a thought for Tommy Caldwell and Kevin Jorgeson. Early in 2015 these intrepid (some might say insane) thrill-seekers became the first people to ‘free climb’ the rock formation known as The Dawn Wall, on the south-east face of El Capitan, a 900-metre vertical slab of …

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