The Honda Cog commercial is one of the most popular advertisements ever made. In this clever sequel, Honda Canada asks what happens if you substitute non-genuine parts in the famous Rube Goldberg machine constructed using parts from a Honda.
Mercedes-Benz engaged their brand protection unit to test a genuine, and a non-genuine tie rod. Tie rods are a vital part of the steering mechanism, connecting the action of the steering wheel with the movement of the wheels that guide the car. While non-genuine parts could fit and perform part of the role, we see …
Motor racing sees vehicles pushed to their limits. The best drivers are the ones who are able to walk along the ragged edge, maintaining control at the brink of a vehicles performance envelope. This balancing act of control and chaos comes with the risks to match. Safety equipment is paramount in motorsport and thanks to …
RACER BEWARE: GUIDE TO SPOTTING MOTORSPORT SAFETY FAKES Read More »
If youâve ever suffered through a restless nightâs sleep, spare a thought for Tommy Caldwell and Kevin Jorgeson. Early in 2015 these intrepid (some might say insane) thrill-seekers became the first people to âfree climbâ the rock formation known as The Dawn Wall, on the south-east face of El Capitan, a 900-metre vertical slab of …
HANG IN THERE â GENUINE IS BEST AT 900 METRES Read More »
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