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Protect your investment, protect your passengers.

21 September 2016

THE COG – GENUINE VS NON GENUINE

The Honda Cog commercial is one of the most popular advertisements ever made. In this clever sequel, Honda Canada asks what happens if you substitute non-genuine parts in the famous Rube Goldberg machine constructed using parts from a Honda.

Genuine Articles

$400K in Counterfeit Car Parts Seized
PHILADELPHIA: Customs and Border Protection (CBP) in the USA have seized 5,657 counterfeit vehicle parts valued at AUD$400,000. The shipment included vehicle door locks,
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Long Weekend Car Check
It seems like any time we plan to hit the road for a long weekend, the weather becomes unpredictable. These brief holiday periods can
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Industry Training Leads to Counterfeit Seizures
Australian Border Force (ABF) has confirmed training provided by automotive industry initiative Genuine is Best and Toyota Motor Corporation was pivotal in assisting ABF
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Easter Car Safety Check
Easter weather might be the hardest to predict of the year. Torrential downpour? Crisp sunshine? Both? What’s certain for drivers striking out this Easter
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Investigation Uncovers Counterfeit Conspiracy
An investigation by Federal Chamber of Automotive Industries (FCAI) initiative Genuine is Best has revealed that dangerous counterfeit car parts are arriving in Australia,
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The 12 Checks of Christmas
We put a lot of pressure on ourselves over the Christmas period. Shops are packed, everybody wants to catch up and to-do lists can
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Car Industry Issues Counterfeit Parts Warning
The online counterfeit car part market is flourishing, according to brand protection firm Corsearch, and this places Australian road users at higher risk of
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Car industry campaigns for summer safety
A summer campaign by motoring industry initiative Genuine is Best is raising awareness about the importance of genuine parts and servicing, ahead of what
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