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Click Cautiously or Cop a Counterfeit

The Federal Chamber of Automotive Industries is urging Australians to click cautiously following the release of research showing up to 60 per cent of online search results connect consumers with retailers selling counterfeits.  A quarter of search engine queries in automotive parts and four other sectors returned potentially harmful sites in the first three results, …

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Counterfeit Spare Parts’ Growth Beats Vehicle Sales

INDIA: The counterfeit auto parts black market has surpassed the growth of car and motorcycle sales, according to a report by The Times of India. Doubling in size in just five years, India’s AUD$4.5 billion plus counterfeit car part market is considered a major road safety risk. Despite legislative efforts and brand enforcement by OEM …

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porsche brand protection team

Counterfeit Hunters

The counterfeit car part market is booming. To protect drivers and their brand, car makers engage Brand Protection Officers, to identify and shut down counterfeit crooks. The below originally appears on the Porsche Website, telling the story of one brand protection team, dedicated to hunting down part pirates and eradicating counterfeit car parts. “Porsche owners …

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Is this Australia’s hardest working bottom?

Brutal vehicle testing endured by proving ground engineers is celebrated in a new campaign by automotive industry initiative Genuine is Best. Launched during Road Safety Week, the spotlight is on the beleaguered posterior of Vehicle Dynamics Technician Keith, working at Holden’s Lang Lang proving ground. Proving grounds; elaborate top-secret test sites where vehicle makers test …

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