fbpx

13 October 2016

WHICH WOULD YOU CHOOSE?

A campaign that cuts to the heart of the genuine issue

When it comes to potentially life-saving equipment, price should not be the only factor in a decision.

The Volkswagen magazine campaign “Which Would You Buy” poses a choice between bargain and more expensive options for items where the line between safety and danger is very clear.

which-would-you-buy

Life jackets, carabiners, parachutes – the kind of equipment where buying the cheapest possible is not the priority.

It’s easy to forget that driving or riding is the most dangerous activity most people undertake in a day.

Imitation, non-genuine and counterfeit parts are cheap because they are not up to the standard of genuine.

volkswagen-original-parts-helmet-600-18157

The only certainty about a car crash is that it is impossible to predict. The who, what, when, where and why of an accident is totally uncertain until after the fact.

Ensuring your car is fitted and repaired with genuine parts means you retain the highest possible level of vehicle safety and crash fitness.

volkswagen-original-parts-baby-seat-600-89159-1

After all, it’s not how much you save. It’s who.

The original concept and execution was created in Sao Paulo by advertising agency AlmapBBDO for Volkswagen Original Parts in Brazil.

vale-cada-centavo

Genuine Articles

Counterfeit Car Part Market Flourishes Amid Pandemic
2020 saw over 1.7 million counterfeit parts confiscated by a single brand, raising concerns that the Australian motorist could be facing increasing risks on
Counterfeit Off-Road Parts Seized
Four-wheel drive enthusiasts are at risk of being duped by counterfeit ‘strut spacers’ that place vehicles in danger of catastrophic failure. The strut spacers
REPORT: Counterfeit Impacts Expected to Double
The impacts of the global counterfeit market are expected to double by 2022, according to a new report by the Federation of Indian Chambers
$400K in Counterfeit Car Parts Seized
PHILADELPHIA: Customs and Border Protection (CBP) in the USA have seized 5,657 counterfeit vehicle parts valued at AUD$400,000. The shipment included vehicle door locks,
Long Weekend Car Check
It seems like any time we plan to hit the road for a long weekend, the weather becomes unpredictable. These brief holiday periods can
Industry Training Leads to Counterfeit Seizures
Australian Border Force (ABF) has confirmed training provided by automotive industry initiative Genuine is Best and Toyota Motor Corporation was pivotal in assisting ABF
Easter Car Safety Check
Easter weather might be the hardest to predict of the year. Torrential downpour? Crisp sunshine? Both? What’s certain for drivers striking out this Easter
Investigation Uncovers Counterfeit Conspiracy
An investigation by Federal Chamber of Automotive Industries (FCAI) initiative Genuine is Best has revealed that dangerous counterfeit car parts are arriving in Australia,
Scroll to Top

Subscribe to get
our latest updates

We use cookies

We want to be Genuine with you. We use cookies to personalise content and ads, provide social media features and to analyse traffic. We will never share your personal information, but we may share data about your use of the site with our social media, advertising and analytics partners. (View Terms & Conditions)