13 October 2016


A campaign that cuts to the heart of the genuine issue

When it comes to potentially life-saving equipment, price should not be the only factor in a decision.

The Volkswagen magazine campaign “Which Would You Buy” poses a choice between bargain and more expensive options for items where the line between safety and danger is very clear.


Life jackets, carabiners, parachutes – the kind of equipment where buying the cheapest possible is not the priority.

It’s easy to forget that driving or riding is the most dangerous activity most people undertake in a day.

Imitation, non-genuine and counterfeit parts are cheap because they are not up to the standard of genuine.


The only certainty about a car crash is that it is impossible to predict. The who, what, when, where and why of an accident is totally uncertain until after the fact.

Ensuring your car is fitted and repaired with genuine parts means you retain the highest possible level of vehicle safety and crash fitness.


After all, it’s not how much you save. It’s who.

The original concept and execution was created in Sao Paulo by advertising agency AlmapBBDO for Volkswagen Original Parts in Brazil.


Genuine Articles

The 12 Checks of Christmas
We put a lot of pressure on ourselves over the Christmas period. Shops are packed, everybody wants to catch up and to-do lists can
Car Industry Issues Counterfeit Parts Warning
The online counterfeit car part market is flourishing, according to brand protection firm Corsearch, and this places Australian road users at higher risk of
Car industry campaigns for summer safety
A summer campaign by motoring industry initiative Genuine is Best is raising awareness about the importance of genuine parts and servicing, ahead of what
What is ADAS?
Four letters critical to keeping you safe. ADAS stands for Advanced Driver Assistance Systems. Their job is to give drivers the best technology to
Is it the Same Car You Dropped Off?
Picking up your car after collision repairs? Galmatic & Collision Safety Consultants NSW tell us three quick checks to make sure your car is
Counterfeit Collision Crooks Exposed
A New Zealand collision repair part supplier has been caught red handed after a former employee blew the whistle and exposed a wide-ranging parts
School Holiday Car Checklist
Don’t spend your annual leave on the side of the road. Before you pack the boot and get on the road, take a moment
Get Ready for the Road!
With COVID-19 restrictions being cautiously eased, you might be thinking about jumping back in the car after a few weeks, or months where it’s
Scroll to Top

Subscribe to get
our latest updates

We use cookies

We want to be Genuine with you. We use cookies to personalise content and ads, provide social media features and to analyse traffic. We will never share your personal information, but we may share data about your use of the site with our social media, advertising and analytics partners. (View Terms & Conditions)