fbpx

13 October 2016

WHICH WOULD YOU CHOOSE?

A campaign that cuts to the heart of the genuine issue

When it comes to potentially life-saving equipment, price should not be the only factor in a decision.

The Volkswagen magazine campaign “Which Would You Buy” poses a choice between bargain and more expensive options for items where the line between safety and danger is very clear.

which-would-you-buy

Life jackets, carabiners, parachutes – the kind of equipment where buying the cheapest possible is not the priority.

It’s easy to forget that driving or riding is the most dangerous activity most people undertake in a day.

Imitation, non-genuine and counterfeit parts are cheap because they are not up to the standard of genuine.

volkswagen-original-parts-helmet-600-18157

The only certainty about a car crash is that it is impossible to predict. The who, what, when, where and why of an accident is totally uncertain until after the fact.

Ensuring your car is fitted and repaired with genuine parts means you retain the highest possible level of vehicle safety and crash fitness.

volkswagen-original-parts-baby-seat-600-89159-1

After all, it’s not how much you save. It’s who.

The original concept and execution was created in Sao Paulo by advertising agency AlmapBBDO for Volkswagen Original Parts in Brazil.

vale-cada-centavo

Genuine Articles

Your car, your choice?
What are genuine parts? Why use genuine parts? How to keep your car genuine Australians want a say in how their vehicles are repaired,
Easter Car Safety Check
Easter weather might be the hardest to predict of the year. Torrential downpour? Crisp sunshine? Both? What’s certain for drivers striking out this Easter
68% of car buyers would pay more for a car repaired with genuine parts
What are genuine parts? Why use genuine parts? How to keep your car genuine Nearly seven in every 10 Australian car buyers, looking to
83% of car buyers would prefer to buy genuine part repaired vehicles
What are genuine parts? Why use genuine parts? How to keep your car genuine 83 per cent of Australians looking to buy a car
81% of car buyers agree: Genuine vehicles a better investment
What are genuine parts? Why use genuine parts? How to keep your car genuine More than eight in every ten people planning to buy
87% of car buyers agree genuine parts maintain car value
What are genuine parts? Why use genuine parts? How to keep your car genuine Nearly nine out of every 10 people planning to buy
Australians Will Pay More for Genuine Vehicles
What are genuine parts? Why use genuine parts? How to keep your car genuine Genuine parts and accessories will protect your investment in your
Drivers Sold Cars with Counterfeit Airbags
In a disturbing story coming out of Philadelphia in the USA, a man has been arrested for importing and installing counterfeit airbags and reselling
Scroll to Top

Subscribe to get
our latest updates

We use cookies

We want to be Genuine with you. We use cookies to personalise content and ads, provide social media features and to analyse traffic. We will never share your personal information, but we may share data about your use of the site with our social media, advertising and analytics partners. (View Terms & Conditions)