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At first sight, genuine and counterfeit replacement parts can appear virtually identical. But key differences may have serious consequences when it comes to safety. Mercedes-Benz has a dedicated team working to investigate worldwide product piracy and expose illegal imitations. When a Mercedes-Benz sedan went up in flames in 2013, the resulting damage could hardly have …

Spot the Fake Read More »

Queenslanders might understand this better than anyone else The car is an eco-system. Every part works together with those around it. Everything is in balance. Introducing a foreign object, even with good intentions, can produce devastating results. Leo Burnett Melbourne created a campaign for Honda illustrating this insight: “Throughout history certain countries have intentionally introduced …

FOREIGN OBJECTS Read More »

Dangerous parts penetrate the Pentagon Military aircraft may represent the ultimate in design and technology – complex machines operating in environments where performance at the limit of physics under enemy fire is pre-requisite. Despite their awesome might and position at the centre of the world’s most secure organisations, military aircraft appear to be as susceptible …

COUNTERFEIT COMBAT Read More »

Cars aren’t the only victims of high level mechanical fakery. With 343,000 followers on Instagram the ‘horological batman’ @FakeWatchBusta spends his days scrutinising the wrists of athletes, musicians and celebrities. True to his Instagram handle, the anonymous watch enthusiast is a practised expert at spotting the difference between the real deal and even the agonisingly …

WATCH OUT FOR FAKES Read More »

You car’s service plan is about to expire, and a simple white mailing box lands on your doorstep. It includes a medium-size jigsaw puzzle and a brief letter inviting you to complete the picture. Intrigued, you start to put the pieces together without realising a surprise ending awaits. Engaging a car or bike owner’s mind …

A CAMPAIGN IN PIECES Read More »

US Toyota customer Victor Sheppard was so satisfied with the reliability of his 2007 Toyota Tundra that even after he had safely driven one million miles (1,609,344 kilometres), he kept driving it. Serviced and maintained exclusively with genuine parts, the million miler truck still has its original engine, transmission and paint job. Sheppard is the …

A MILLION MILES WITH GENUINE PARTS Read More »