26 July 2016


Queenslanders might understand this better than anyone else

The car is an eco-system. Every part works together with those around it. Everything is in balance. Introducing a foreign object, even with good intentions, can produce devastating results.

Leo Burnett Melbourne created a campaign for Honda illustrating this insight:

“Throughout history certain countries have intentionally introduced foreign species into their natural ecosystems with disastrous results. The ‘Foreign Objects’ radio campaign for Honda Genuine Parts draws a parallel between these historic blunders and the act of introducing a foreign object into the mechanical environment of a Honda.”

What seems like a thrifty and shrewd decision can cause untold damage.

Forget about The Wind in The Willows

This is a far more sordid tale of the toad. Rewind if you will to 1932 as a bunch of university educated lab-coats plucked a toxin-secreting toad from South America and set it free in the Australian can fields. As expected, it dutifully destroyed every crop-chomping cane beetle, saving the sugar industry from extinction. Fate, with its cruel sense of irony, watched on as millions of natural predators gobbled up the frog-like foreigner, only to suffer a terminal case of food poisoning. So when you consider introducing a foreign object into the automotive environment of your Honda… hopefully our amphibious friend here plagues your mind.

Honda genuine parts campaign

Heard the lesser-known fable of the fox in sheep’s clothing?

Its origins hark back to 1789 as the White European Fox is shipped from Russia to the Alaskan hinterland to be farmed and stripped of its precious fur. Perhaps blinded by the blizzards of the promised riches brought by its pelts, no one seemed to notice as the feral foreigner slipped away onto the snow-covered plain and an all-it-could-eat arctic buffet. Centuries on, its once white coat is dyed red with the blood of its native victims. So when debating whether to introduce a foreign object to the engineered terrain of your Honda… do recall the ferocious Mr Fox.

Honda genuine parts campaign

This is a story about a small, fur covered wrecking ball

Our tale begins in 1883, as the Indian Grey Mongoose is released into the Hawaiian undergrowth to control a rising plague of diseased rodents. And as with all good tales, there’s a twist. Unlike the mongoose, the rat is nocturnal, so the two intended enemies rarely crossed paths. Not to be denied its three square meals a day, the famished foreigner quickly discovered an alternative diet; one that would eventually read like an endangered species list. So to those of you who may someday contemplate introducing a foreign object to the mechanical eco system of your Honda… don’t say we didn’t warn you with this rather pertinent analogy.

Genuine Articles

Get Ready for the Road!
With COVID-19 restrictions being cautiously eased, you might be thinking about jumping back in the car after a few weeks, or months where it’s
Aren’t Genuine Parts Made by Other Suppliers?
A theme on Genuine is Best social media channels are comments stating: “You say only genuine parts are appropriate for each vehicle.  But, vehicle
Non-Genuine Parts Risking Chassis Safety
Testing by Federal Chamber of Automotive Industries (FCAI) initiative Genuine is Best has found non-genuine utility tray bodies can cause significant damage to the
Counterfeit Car Part Supplier Stopped
Federal Chamber of Automotive Industries (FCAI) member Toyota has stopped a major Australian vehicle body part and panel supplier from importing, advertising and selling
Hail Damaged? Read this now!
Was your car one of the estimated 10,000 damaged during the fierce January 20 hailstorm?
The 12 Checks of Christmas
We put a lot of pressure on ourselves over the Christmas period. Shops are packed, everybody wants to catch up and to-do lists can
Genuinely Safe – Parts Check
If you’re having your car serviced ahead of the holiday break, insist that your mechanic use genuine parts acquired through the authorised dealer network.
Clean the car – Interior Check
Yes, this is another safety critical check. No, it may not seem like it. A clean interior is a happy interior, but there’s more
Scroll to Top

Subscribe to get
our latest updates

We use cookies

We want to be Genuine with you. We use cookies to personalise content and ads, provide social media features and to analyse traffic. We will never share your personal information, but we may share data about your use of the site with our social media, advertising and analytics partners. (View Terms & Conditions)