fbpx

10 May 2019

Is this Australia’s hardest working bottom?

Brutal vehicle testing endured by proving ground engineers is celebrated in a new campaign by automotive industry initiative Genuine is Best.

Launched during Road Safety Week, the spotlight is on the beleaguered posterior of Vehicle Dynamics Technician Keith, working at Holden’s Lang Lang proving ground.

Proving grounds; elaborate top-secret test sites where vehicle makers test the mettle of their metal are designed to prove parts will perform, and protect. The remit of proving ground engineers is to push the envelope. They drive cars and components hard, simulating lifetimes of abuse to ensure they are fit for purpose.

Following Keith as he evaluates a vehicle over rough test circuits, the campaign is a snapshot into the thousands of hours of violent real-world testing that goes into proving every vehicle component.

The bone jarring, brain rattling work of engineers like Keith is why genuine parts are best. They have been proven using massive advanced facilities available only to the manufacturer, with exhaustive testing methods.

Watch the full video below.

How can you make sure your car stays genuine? Insist on genuine servicing, parts and accessories. Click here to learn more.

Genuine Articles

The 12 Checks of Christmas
We put a lot of pressure on ourselves over the Christmas period. Shops are packed, everybody wants to catch up and to-do lists can
Car Industry Issues Counterfeit Parts Warning
The online counterfeit car part market is flourishing, according to brand protection firm Corsearch, and this places Australian road users at higher risk of
Car industry campaigns for summer safety
A summer campaign by motoring industry initiative Genuine is Best is raising awareness about the importance of genuine parts and servicing, ahead of what
What is ADAS?
Four letters critical to keeping you safe. ADAS stands for Advanced Driver Assistance Systems. Their job is to give drivers the best technology to
Is it the Same Car You Dropped Off?
Picking up your car after collision repairs? Galmatic & Collision Safety Consultants NSW tell us three quick checks to make sure your car is
Counterfeit Collision Crooks Exposed
A New Zealand collision repair part supplier has been caught red handed after a former employee blew the whistle and exposed a wide-ranging parts
School Holiday Car Checklist
Don’t spend your annual leave on the side of the road. Before you pack the boot and get on the road, take a moment
Get Ready for the Road!
With COVID-19 restrictions being cautiously eased, you might be thinking about jumping back in the car after a few weeks, or months where it’s
Scroll to Top

Subscribe to get
our latest updates

We use cookies

We want to be Genuine with you. We use cookies to personalise content and ads, provide social media features and to analyse traffic. We will never share your personal information, but we may share data about your use of the site with our social media, advertising and analytics partners. (View Terms & Conditions)