Genuine is Best

Click Cautiously or Cop a Counterfeit

The Federal Chamber of Automotive Industries is urging Australians to click cautiously following the release of research showing up to 60 per cent of online search results connect consumers with retailers selling counterfeits. A quarter of search engine queries in automotive parts and four other sectors returned potentially harmful sites in the first three results, …

Click Cautiously or Cop a Counterfeit Read More »

Counterfeit Spare Parts’ Growth Beats Vehicle Sales

Doubling in size in just five years, India’s AUD$4.5 billion plus counterfeit car part market is considered a major road safety risk. Despite legislative efforts and brand enforcement by OEM vehicle manufacturers, the fake spare parts market continues to flourish. The burgeoning global criminal market has spilled into Australia many times. Counterfeits seized include wheels, …

Counterfeit Spare Parts’ Growth Beats Vehicle Sales Read More »

Counterfeit Hunters

To protect drivers and their brand, car makers engage Brand Protection Officers, to identify and shut down counterfeit crooks. The below originally appears on the Porsche Website, telling the story of one brand protection team, dedicated to hunting down part pirates and eradicating counterfeit car parts. “Porsche owners should be able to enjoy their vehicles for as …

Counterfeit Hunters Read More »

Is this Australia’s hardest working bottom?

Brutal vehicle testing endured by proving ground engineers is celebrated in a new campaign by automotive industry initiative Genuine is Best. Launched during Road Safety Week, the spotlight is on the beleaguered posterior of Vehicle Dynamics Technician Keith, working at Holden’s Lang Lang proving ground. Proving grounds; elaborate top-secret test sites where vehicle makers test …

Is this Australia’s hardest working bottom? Read More »

Scroll to Top

Subscribe to get
our latest updates

We use cookies

We want to be Genuine with you. We use cookies to personalise content and ads, provide social media features and to analyse traffic. We will never share your personal information, but we may share data about your use of the site with our social media, advertising and analytics partners. (View Terms & Conditions)