fbpx
  • Posts
  • /
  • News
  • /
  • AUSTRALIAN ROAD SAFETY FOUNDATION ENDORSES GENUINE IS BEST

10 November 2016

AUSTRALIAN ROAD SAFETY FOUNDATION ENDORSES GENUINE IS BEST

The Australian Road Safety Foundation (ARSF), a national not-for-profit organisation dedicated to improving road safety awareness, enhancing driver education and reducing the impact of road trauma, has endorsed the Federal Chamber of Automotive Industries’ Genuine Is Best initiative.

ARSF founder and CEO Russell White says the alignment is a natural one for the Foundation given Genuine Is Best’s primary focus on the safety benefits delivered by the use of genuine replacement parts.

“Our vision is to drive the safety of every road user, every day, to achieve a significant year-on-year reduction in road deaths and injuries nationally,” Mr White said.

“Learning more about the availability of dodgy counterfeit parts and the risks involved with parallel import and salvage parts has been a real eye-opener, and it is clear consumers need to make an informed decision on how their vehicle is maintained or repaired,” he said.

Commenting on the ARSF’s endorsement, FCAI chief executive and Genuine Is Best spokesperson Tony Weber said: “An alliance with the ARSF offers scope for a range of joint initiatives, and we look forward to collaborating with Russell and his team.”

Recent ARSF campaigns include a pitch to residents to help make suburban streets safer by applying ‘Life Saving’ stickers to their refuse and recycling bins.

The large stickers, combining images of children stepping towards the road and speed limit signs, are designed to provide a strong visual road safety reminder to motorists.

The ARSF is also recognised internationally for its Fatality Free Friday campaign; Australia’s largest national community-based road safety initiative.

It is designed to focus public attention on road safety and encourage all road users to actively think and drive safely.

The core goal of the campaign is to ensure that there are no road crash fatalities around Australia during the last Friday in May.

Ultimately, the aim is to use this approach to improve road safety awareness and enhance road user behaviour every day of the year.

The Foundation’s ‘Australian Road Safety Awards’ also acknowledges the achievements of leading road safety stakeholders.

To learn more, visit: http://www.australianroadsafetyfoundation.com and http://www.australianroadsafetyawards.com.au.

Genuine Articles

Get Ready for the Road!
With COVID-19 restrictions being cautiously eased, you might be thinking about jumping back in the car after a few weeks, or months where it’s
Aren’t Genuine Parts Made by Other Suppliers?
A theme on Genuine is Best social media channels are comments stating: “You say only genuine parts are appropriate for each vehicle.  But, vehicle
Non-Genuine Parts Risking Chassis Safety
Testing by Federal Chamber of Automotive Industries (FCAI) initiative Genuine is Best has found non-genuine utility tray bodies can cause significant damage to the
Counterfeit Car Part Supplier Stopped
Federal Chamber of Automotive Industries (FCAI) member Toyota has stopped a major Australian vehicle body part and panel supplier from importing, advertising and selling
Hail Damaged? Read this now!
Was your car one of the estimated 10,000 damaged during the fierce January 20 hailstorm?
The 12 Checks of Christmas
We put a lot of pressure on ourselves over the Christmas period. Shops are packed, everybody wants to catch up and to-do lists can
Genuinely Safe – Parts Check
If you’re having your car serviced ahead of the holiday break, insist that your mechanic use genuine parts acquired through the authorised dealer network.
Clean the car – Interior Check
Yes, this is another safety critical check. No, it may not seem like it. A clean interior is a happy interior, but there’s more
Scroll to Top

Subscribe to get
our latest updates

We use cookies

We want to be Genuine with you. We use cookies to personalise content and ads, provide social media features and to analyse traffic. We will never share your personal information, but we may share data about your use of the site with our social media, advertising and analytics partners. (View Terms & Conditions)